Whether you’re a small business owner or large corporation, there are many ways to advertise your brand. One of the most effective and cost-efficient methods is vehicle wrap marketing. A vehicle wrap is a graphic decal that transforms your vehicle into a custom mobile billboard. A single vehicle wrap can make 30 to 70,000 impressions per day, meaning that a lot of people will see your branding on the go.
Unlike traditional advertising, vehicle wraps can be seen by commuters at multiple times of the day and at different locations. This translates to a high return on investment, as your branding will reach new customers every time you drive. According to a study by Geopath, a provider of ratings for out-of-home advertising, one in four adults have noticed a vehicle wrapped in the past month. Seeing this type of advertising helps consumers recall the company when they are ready to purchase a product or service.
While vehicle wrapping is an excellent form of branding, it can be tricky to get right. If you want to create a successful wrap, it’s important to consider the following tips:
First and foremost, choose quality materials. Investing in high-quality materials will ensure that your wraps last for years to come and will look great all the while.
Additionally, be sure to follow the proper care instructions. Avoid high-pressure washing your vehicle wrap, as this could damage the vinyl and potentially tear or peel. Using a non-abrasive sponge and soap is best to keep your wrap clean. Finally, it’s also important to avoid rubbing the wrap with ice scrapers, as this can damage the vehicle paint underneath.
Next, make sure to plan the design of your vehicle wrap carefully. It’s essential to have a clear and concise message that is easy for viewers to read. Ideally, your wrap should include the name of your company, what you do, and how to contact you. However, don’t overwhelm your vehicle wrap with too much information, as this can be confusing for the viewer.
Another important tip is to make your graphics consistent with your branding. This will help your vehicle wraps to look uniform and professional, which will increase the likelihood that viewers recognize your brand. In addition, it’s important to use a font that is both legible and eye-catching for viewers.
In order to achieve the best results, it’s essential to work with an experienced wrapper. A skilled wrapper from you local signs and graphics shop in Fresno will be able to produce a stunning, high-quality wrap that is sure to turn heads. They’ll be able to assist you with choosing the perfect color scheme, fonts, and images for your wrap, and they’ll help you select the best placement for your logo and other branding elements. By taking advantage of the many benefits of vehicle wrap marketing, your business can grow to new heights.